Malaysia’s historic city of Malacca has been repainted by AkzoNobel to help preserve the vibrant culture and identity of the UNESCO World Heritage Site.

As well as developing a special shade of red to refresh the Stadthuys (city hall) and surrounding buildings in the old town square, the company’s Dulux products have also been used to coat shophouse façades along the Malacca River and revive a popular mural.

A UNESCO site since 2008, Malacca is expecting to welcome around 19 million visitors this year and will host World Tourism Day in 2025.

“The importance of protecting the historical legacy of these buildings can’t be overstated,” said My Lan Nguyen, director of AkzoNobel’s Decorative Paints ASEAN business. “Many of them are almost 500 years old and each one can tell a story. That’s why we’re so passionate about using our expertise to safeguard cultural heritage and make the past a part of the future.”

“We’re thrilled to partner with AkzoNobel in this important initiative to preserve and enhance Malacca’s cultural heritage,” adds Datuk Shadan Othman, mayor of Malacca Historic City Council. “This collaboration has not only improved the aesthetics of the city, but also showcases its rich history and vibrant culture.”

The company’s Dulux brand first partnered with the state government in Malacca in 2014, when 26 heritage buildings and monuments were repainted. The latest project has refreshed the town’s unique architecture and will also play an important role in stimulating local development.

“These buildings are a symbol of the past, but they’re also an expression of the multi-cultural tradition and architecture of the time, and that’s why people look at them with fondness and treasure them as part of their heritage,” said My Lan. “But this project isn’t just about preserving the buildings. It will also help provide economic opportunities for the local community and create long-term benefits by attracting tourism. All through the power of paint.”

Once a thriving center for trade and cultural exchange between East and West, Malacca developed into the most important trading port in South East Asia during the 16th century. It’s now one of Malaysia’s most alluring destinations.

Malacca is one of a number of UNESCO World Heritage Sites around the world that feature AkzoNobel’s products. They include La Sagrada Familia in Barcelona, Spain; Westminster Abbey in London, UK; Göbekli Tepe in Türkiye; Kinderdijk in the Netherlands; and Ouro Preto in Brazil.